K&N's Participation in International Motorcycle Shows Include an Event Called The Factory
- Jan 22, 2014
K&N's participation in the International Motorcycle Shows include an event called The Factory where people can ask questions and learn more about the products K&N offers for vehicles. "K&N's involvement in all of this is there is an area called The Factory which is at the show," Jump said. "The Factory stays the same at all 11 venues. We've custom-made a kiosk for K&N Powersports. Virtually every Powersport enthusiast in the nation also owns a car or a truck in which to hold these vehicles with. They have the opportunity to learn about product offerings for their other vehicle in the household."
The International Motorcycle Shows run from October to February. It visits Dallas, Atlanta, Long Beach and New York. The show will be at Novi, Mich., from Jan. 3-5 and in Washington, D.C., from Jan. 10-12. The show will also makes stops in Minneapolis, Phoenix, Cleveland, Chicago and Seattle. "There are many different reasons for a consumer to want to go to one of these venues and see what's happening in the industry," Jump said. For example, the show in Novi will offer a screening of the movie, "Why We Ride," plus a chance to see the 2014 Kawasaki Z1000 and a seminar on how to safely bike to work. "They also set up demo rides at many of the venues as well," Jump said. "As a consumer, as a motorcycle consumer, you can go to the show, and you can go back in the demo area, and you can actually ride these motorcycles first and foremost." In addition to checking out the new motorcycles from BMW, BRP Can-Am, Ducati, Harley-Davidson, Honda, Indian Motorcycle, Kawasaki, Suzuki, Star, Triumph, Victory, Yamaha and Zero, people who attend the International Motorcycle Shows can shop for high-end safety apparel, after-market products, helmets and rental services.
"There are many different reasons for a consumer to want to go to one of these venues and see what's happening in the industry," Jump said. "For us to be in front of the consumer at these large draw consumer events allows us to speak face-to-face with the consumers. If we don't provide the product direct to the consumers at that venue, we are routing them to a local dealership where they're actually going in and asking for K&N." The Factory is a great way for K&N representatives to connect with consumers. "The Factory travels with the show and they set it up for us," Jump said. "It makes it very easy for us to attend these events. It's also kind of self-manned. There are five venues in which the booth will just be a stand-alone. The professionals that work within The Factory, there are four professionals that work within The Factory that are versed on all the product offerings within The Factory, and they'll float between booth to booth to answer any consumer question." Jump added that a majority of Powersports enthusiasts like to work on their own vehicles. They have an interest in products for other vehicles. "Powersports enthusiasts are a much higher percentage of do-it-yourselfers," Jump said. "If you can win over a Powersports consumer on your product offering, there's a strong chance that that consumer will also be using that same product in the other vehicles in their household." Ultimately, Jump said he wants K&N consumers to recognize the connection the company has within the motorcycle industry. "The main thing is staying in front of the consumer and answering their questions and making sure that their seeing the branding of K&N's involvement in the industry," he said. |
||||
 |
||||
| Related K&N News Articles about Custom Motorcycles and Racing: Roland Sands Design Unveils K&N Custom Harley Davidson Softail at 2013 SEMA; Roland Sands Design Builds BMW's 90th Anniversary Bike That Pays Homage to BMW R 90 S; Vance & Hines Harley Davidson XR1200 Racing Series' Kyle Wyman Takes Second in Daytona; K&N Signs World Renowned Motorcycle Stunt Riding Artist Leah Petersen |
| |||
