William McDougal's Dodge Avenger Psycho Clown Paint Theme a Hit at 2011 SEMA

McDougal started the customizing on his SEMA Dodge Avenger with 22 inch Lexani-LX7's wheels and a K&N intake and continued on from there.
McDougal started the customizing on his SEMA Dodge Avenger with 22 inch Lexani-LX7's wheels and a K&N intake and continued on from there.
If clowns creep you out, but in a good way, you're going to love William McDougal's blue 2009 Dodge Avenger 2.4L, featuring his totally imaginative psycho clown paint theme. "I wanted to build something different that would turn heads," McDougal told K&N News. "My paint and the amount of detail that went into the airbrush work by Dan Bong is what really makes my car stand out and it will grab your eye from any angle. Trying to find a paint scheme that would stand out from the rest was hard and it took awhile to find just the right colors."
In deciding on the psycho clown paint theme William McDougal says he was looking to turn heads, he may be inspiring a few nightmares at SEMA as well.
In deciding on the psycho clown paint theme William McDougal says he was looking to turn heads, he may be inspiring a few nightmares at SEMA as well.


McDougal, 22-years-old, has only been customizing vehicles for two years and the Avenger is his first project vehicle, yet his inherent eye for details and color was evident to everyone who passed his car at SEMA, and few directions were required to find the car. "I was an outside vehicle," said McDougal, "and to find my car you just had look for the clown, you can't miss this car it stands out anywhere."

McDougal first began taking note of custom cars when he was just a kid first, but he officially caught the customizing bug back in 2007, that's when he turned 18 and when he attended his first SEMA. "I told myself my ultimate goal was to build a SEMA vehicle, and in 2010 that goal came true and now my car is featured again in 2011, it's just a dream come true," declares McDougal. McDougal says that he would like to make customizing his business down the road and that's the direction he's working towards.
When the 2009 Dodge Avenger isn't turning heads at car shows like SEMA, it's stopping traffic on the street.
When the 2009 Dodge Avenger isn't turning heads at car shows like SEMA, it's stopping traffic on the street.


Describing the modifications done on his Dodge Avenger McDougal explains, "I started with my 22 inch Lexani-LX7's, then the stereo and interior were done, along with the K&N intake and a new two tone paint job before SEMA 2010. And then I rebuilt the car for the SEMA 2011 show, as of today the brakes are done, the wheels, the paint, the stereo, the interior, slight suspension mods, and slight engine modifications and a custom Tiarra Grille. Also, depending on whether it's a big or small show, I'll spend another six hours or so detailing the car."
McDougal said that finding the precise paint was time consuming, but now his Dodge Avenger will grab your eye from any angle as it did at SEMA.
McDougal said that finding the precise paint was time consuming, but now his Dodge Avenger will grab your eye from any angle as it did at SEMA.


When deciding what products to put on his Avenger McDougal says he just looks for the best. That outlook dates back to his first car when he was just 16, a Dodge Neon, which is when he first discovered K&N products. "Their intakes are simply the best and no company can compare to the performance and efficiency that you gain with a K&N intake," adds McDougal.

When the psycho clown Avenger isn't stopping people at car shows it's turning heads on the street. "It's a daily driver," says McDougal, "It's always on the road, I've driven over 5000 miles in a two month period just to go to out of state show. I built it to drive and I love driving the car."

Like others at the 2011 SEMA show, McDougal has discovered the high degree of show car mentoring being offered by Show Cars Inc. "The company was created by Steve Burkett, and it was to help market rides that stood out from the pack, but it's also a way for the little guys to get some help from a company who looks out for them," explains McDougal. "Sometimes the custom car scene can run people down, but with SCI they make sure you're taken care of. They will also make suggestions as where to take your car to get top notch service. Their goal is to become a household name in the industry."

As for McDougal's goals he says, "My goals are to change the car up once again and try to go to SEMA three years in a row, that would be the ultimate dream for me, and that would make the countless hours that it takes to get the car built worth it."

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